Good Wolf: Branding & Design

Good Wolf Superfoods delivers nutrient-rich, all-natural wellness blends designed for active lifestyles. Crafted with organic superfoods, nootropic mushrooms, and adaptogenic herbs, their products stand out in a crowded wellness market through both quality and intent. I worked closely with the owners to create a custom brand identity that matched their bold formulations while reflecting their environmentally responsible ethos—earth-friendly packaging, clean design, and a visual language that resonates with health-conscious consumers.

Building a holistic brand experience included a logo design and its brand mark variations, a color palette and typography system, and a suite of eco-conscious packaging designs tailored to multiple SKUs. We extended the visual system across product packaging, social media graphics, flyers, and merchandise, ensuring a consistent brand voice. From print layouts to event signage and merchandise mockups, every design touchpoint was intentionally crafted to amplify their mission and encourage brand loyalty.

What set this project apart was the creative freedom to develop a distinctive visual identity that echoed the brand’s authenticity. Good Wolf’s blends are innovative and earthy, and I aimed to mirror that through hand-drawn illustration elements, custom typography, and layout systems that balance clarity with personality. The result is a unified brand presence that feels premium, rooted, and playful—just like the product itself. In an industry full of copycats and white-label goods, Good Wolf now shows up as a truly differentiated superfood brand—inside and out.

Sustainable Product Packaging & Organic Superfood Branding

Hero image showcasing Good Wolf Superfoods’ custom logo and natural product packaging design across various SKUs with earthy tones.
Mockup of eco-friendly superfood packaging designs with clean typography and organic textures.
Flat-lay of eco-friendly superfood packaging designs with clean typography and organic textures.

Logos & Brandmarks

Good Wolf Superfoods logo variations, including full wordmark and circular brandmark.

Digital Design for Online & Marketing

Selection of branded online and social media posts for digital marketing graphics for Good Wolf Superfoods.
Selection of branded online and social media posts for digital marketing graphics for Good Wolf Superfoods.
Branded online and social media posts for digital marketing graphics for Good Greens product for Good Wolf Superfoods.
Branded online and social media posts for digital marketing graphics for No Whey Protein product for Good Wolf Superfoods.
Branded online and social media posts for digital marketing graphics for Dawn Patrol product for Good Wolf Superfoods.
Good Greens branded mockup for online and social media posts for digital marketing use for Good Wolf Superfoods
No Whey Protein branded packaging graphic for online and social media posts for digital marketing use for Good Wolf Superfoods
Dawn Patrol branded graphics for online and social media posts for digital marketing use for Good Wolf Superfoods
Online and social media posts for digital and branded marketing graphics for Good Wolf Superfoods
Digital marketing mockup of 5 phone carousel displaying information on Dawn Patrol superfood powder for
Selection of branded social media posts and digital marketing graphics for Good Wolf Superfoods for mobile use displaying info on all four core products.

Apparel & Merchandise

Custom apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated branding.
Custom apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated graphics..
Branded apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated graphics.
Custom apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated graphics.
Custom apparel mockups for Run Club event for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated graphics.
Custom apparel mockups for Run Club event for Good Wolf Superfoods, featuring t-shirts and hats with custom illustrated graphics.
Custom apparel mockup for Run Club event for Good Wolf Superfoods, detailing custom illustrated graphics for t-shirt.
Custom apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with illustrated branding.
Custom apparel and merchandise mockups for Good Wolf Superfoods, featuring t-shirts and hats with illustrated branding.

Print Design: Business Cards, Flyers, Event Set-up

Printed flyers, business cards, and brochures designed for Good Wolf Superfoods, highlighting product features and brand story.

Brand Explorations

(The below 4 images went unused, but were a fun exploration. Best viewed on a desktop browser)

READY TO BRAND?

Strengthen your brand with design that fuels growth, engages your audience, and builds sustainable recognition.

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