ATX Beer Bus: Brand Work, Print Design & Copyrighting

ATX Beer Bus is a locally-loved brand offering curated brewery tours that celebrate Austin’s vibrant craft beer scene. Austin Unicorn Club Design partnered with them to develop a bold, approachable visual identity that captured the spirit of movement, connection, and fun that defines every ride. The project focused on building a cohesive brand system through custom logo design, playful typography, and a high-contrast color palette that translated seamlessly across print materials, stickers, apparel, and bus signage. From the badge-style logo to the merch-ready artwork, every element was crafted to be both memorable and versatile—building a strong visual language that now travels wherever the tour goes.

Brand Discovery

Typography & Color Palette - Print Collateral: Frequent Flyer Cards, Posters, Business Cards

Custom print design for frequent flyer card showing as professional mockups.

Custom print design for tours showing as professional mockups of all posters created by Austin Unicorn Club Design.

Custom print design for tours showing as professional mockups of posters created by Austin Unicorn Club Design.

Custom print design for business cards showing as professional mockups created by Austin Unicorn Club Design.

Copy-Write: Slogan Creativity

In addition to print design for local businesses, AUC Design also prides itself on its copywriting and has crafted a number of clever phrases to represent brands with wit and resonance. For ATX Beer Bus, we coined the slogan “Come All Ye Thirsty,” a playful and memorable tagline that echoes the brand’s welcoming, festive spirit while aligning seamlessly with the tour’s identity. This creative language complements the visual identity, rounding out a cohesive brand experience.