Mini-Brand Proposal v1.0 for Pure Sweat Basketball

Logo Concept • Apparel & Merch Mockups • Digital Design

This branding proposal for Pure Sweat Basketball was developed as an exploration of how the company’s identity could evolve to match its growth and impact. I shared the work directly with Pure Sweat’s founder, who graciously replied to let me know that they are already in the process of heading in another direction. Because of that, this remains a conceptual portfolio piece - not work that will be used by the company.

Even so, the project was an opportunity to think deeply about Pure Sweat’s brand equity and possible design future. From a refreshed logo to color & typography systems, apparel mockups, and digital touch-points, this proposal demonstrates how strategic design can scale a brand’s presence while keeping its personality intact.